Glenn McDonald is a nice guy from Massachusetts. He writes the online music column The War Against Silence. He has also written this superb monologue about switching from PC to Mac. It's possibly the best pro-Apple diatribe against MS ever written (imho), because it's so human. I've already switched to the way of the Apple, and it made me want to discover Apple again. I can't believe Apple themselves aren't using it for their switch campaign.
If you can't be arsed to read the whole thing (and you should), here's an extract:
"Executives in the PC business use the word "sexy", in such a way that I'm always surprised to discover that their children aren't adopted, and the Mac interface is not "sexy" or sexy, and it would be grotesque to want it to be. It is, in fact, playful, often well over the line into frivolity. It is not businesslike, in precisely the way that nothing should be "businesslike". The bouncing icons (and the puffs of smoke and the pipe-organ speech synthesizer and the way dialogs tidily resize and the drop-shadows on the windows and the jellybean buttons and the eject key on the keyboard) are not individually rationalizable on utilitarian grounds, and they do not pretend they mean to be. They are there to, in aggregate, change the nature of your relationship with the device. They are joyful, and they hope their joy is infectious. The more you use a Mac, and the more of its secrets you learn (and the bizarre truth is that although simple tasks are designed to be much simpler on the Mac than on a PC, the Mac is also much more deeply and pervasively capable of being tweaked and customized and automated and shortcutted), the more you will like it. This is exactly, radically, totally the opposite of what happens in Windows, where every damn thing you learn after the first ten minutes will make you hate it more and more violently."
Link and exctract were both blagged from John V. Keogh at wibbly - respect.
If you can't be arsed to read the whole thing (and you should), here's an extract:
"Executives in the PC business use the word "sexy", in such a way that I'm always surprised to discover that their children aren't adopted, and the Mac interface is not "sexy" or sexy, and it would be grotesque to want it to be. It is, in fact, playful, often well over the line into frivolity. It is not businesslike, in precisely the way that nothing should be "businesslike". The bouncing icons (and the puffs of smoke and the pipe-organ speech synthesizer and the way dialogs tidily resize and the drop-shadows on the windows and the jellybean buttons and the eject key on the keyboard) are not individually rationalizable on utilitarian grounds, and they do not pretend they mean to be. They are there to, in aggregate, change the nature of your relationship with the device. They are joyful, and they hope their joy is infectious. The more you use a Mac, and the more of its secrets you learn (and the bizarre truth is that although simple tasks are designed to be much simpler on the Mac than on a PC, the Mac is also much more deeply and pervasively capable of being tweaked and customized and automated and shortcutted), the more you will like it. This is exactly, radically, totally the opposite of what happens in Windows, where every damn thing you learn after the first ten minutes will make you hate it more and more violently."
Link and exctract were both blagged from John V. Keogh at wibbly - respect.